The beauty world is always changing, and 2025 is shaping up to be a year of fresh looks and smart choices.
Here's a look at some of the biggest trends you can expect to see this year.
Skinimalism
Forget heavy makeup because 2025 is all about healthy, glowing skin.
Simple routines with powerful ingredients like peptides and hyaluronic acid will be key.
Tinted moisturisers and skin tints will replace heavy foundations.
Highlighters will be used sparingly for a subtle, lit-from-within look.
Tech-enhanced beauty
Beauty tech is getting even smarter therefore you can expect more at-home devices that analyse your skin and recommend custom treatments.
Augmented reality (AR) will make it easier than ever to test makeup and hair colours before buying.
Apps will help you track your progress and adjust your skincare and makeup routines based on your needs.
Sustainable and clean beauty
Conscious choices are here to stay. People will opt for refillable products making packaging that reduces waste a common choice.
Consumers will demand clear information about ingredients and ethical practices.
Bold and playful eyes
While skin remains natural, the eyes will be a focal point.
Expect to see pops of bright eyeshadows and eyeliners.
Bold, geometric eyeliner looks will be popular as well.
Voluminous and defined lashes will be a must-have.
Effortless hair
Low-maintenance hairstyles will be in demand.
Embracing your natural hair texture will be celebrated.
Bobs and pixies will be popular choices.
Nourishing hair treatments and scalp care will be essential.
2025 beauty is about embracing your natural beauty, using smart technology, and making sustainable choices.
Get your news on the go, click here to join the IOL News WhatsApp channel.
IOL Lifestyle