Thousands of people are expected to visit Durban during the Easter holiday break.
It it is expected that the accommodation sector and other hospitality businesses will have good trade. The Easter break is expected to have a direct economic impact of R2.4 billion on the City’s economy, according to the eThekwini Municipality.
"As we approach the Easter holidays, we want to assure our visitors, both locally and internationally, that we are ready to deliver safe and memorable experiences.
"We anticipate an increase in the number of visitors and a hotel occupancy rate of 63%, with a direct impact of R2.4 billion to the City’s economy. Our hotel occupancy rate this time last year was 50%” said the Mayor Cyril Xaba.
"To celebrate this, we will be launching the Easter campaign, inviting visitors to experience the City’s perfect blend of adventure and relaxation," said the mayor.
He said this campaign will showcase Durban’s diverse attractions, from world-class shopping malls and vibrant market scenes to breathtaking waterfalls and cultural safaris.
Themed "Endless Fun Season", the campaign highlights Durban’s rich tourism offerings, ensuring visitors can explore more adventure, cuisine, attractions, and experiences.
Some of the signature events visitors can look forward to include the following events:
- Joyous Celebration Easter Weekend on 19 April
- Pianocast One Man Concert on 19 April
- eThekwini Surf Pro
- The Durban International Marathon
He said there will be precinct activations in all regions in areas such as eManzimtoti, Shongweni, uMhlanga, Inanda and the Beachfront.
Xaba said: "Adding more flavour to our campaign this year, is the opening of the Westown Square, a multi-billion-rand catalytic development in Shongweni, west of Durban.
"This landmark destination, which will be open to the public on 27 March, is set to redefine retail, dining, and entertainment experiences in the region, further positioning Durban as a premier tourism hub. This project will catalyse development along the N3 from Durban to Pietermaritzburg. It is our Midrand equivalent," he said.