Volkswagen in Wolfsburg thought they had quite a publicity stunt going when they got 15 petite lady employees and one lucky (skinny) guy to squeeze into a new Up city car.
They had two in the boot, one on the dashboard, seven on the back seat, four on the front seats and two in the foot wells under the dash, which sounds quite impressive considering that the Up is indeed one of the smallest four-seaters on the market at just 3.54 metres long and 1.64 metres wide.
But in the weird and wacky world of claustrophobic car cramming, it pales into insignificance next to some of the achievements that compete for space on the pages of the world's record books.
Such has 21 members of the Plymouth Young Wives Association at Davenport in the UK in a Mini (an original Leyland Mini, not the bigger BMW version!) or 42 Moss Bay Mojorette cheerleaders in a Jaguar XJ6 in Jacksonville, Florida in 1984.
But the prize has to go to Aymen Saleem of Karachi in Pakistan, who was given a two-seater Smart for her birthday in December 2010 and, a few days later, managed to get herself and 18 of her school friends into it at the same time!