AS Spring turns into summer and long, hot days become the norm, what’s better than a scoop of ice cream? A scoop of drama-free ice cream after a nutritious and delicious (and yes, also drama-free) meal or snack – that’s what. Yaron Assabi, founder of Chilled, says that this is the Summer to start enjoying a drama-free diet.
“The Chilled plant based food products and beverages are refined sugar, additive- and guilt-free, and don’t cause sugar highs, feed cancer cells, or contribute to any other harmful physiological conditions. In short, they don’t cause food drama.”
Chilled hit the market in 2022 after Assabi received a cancer diagnosis in 2021 and started investigating clean eating and its power to heal. Following surgery, he decided to forego chemical treatments and drugs, and instead focused on his diet along with exercise and mindfulness. This research led to the range of ‘food as real medicine’ that contributed to his healing journey and is now available to consumers nation-wide.
Clean eating doesn’t just benefit medical patients. Chilled also benefits every-day South Africans who are increasingly focusing on their wellbeing. A healthy plant based diet can provide ample vitamins, minerals, amino acids and protein for everyone’s needs, and plant based food options are becoming more popular for consumers at grocery stores and restaurants. However, it’s still important to check the ingredients before digging in. Chilled empowers consumers to make good food choices that can support their optimal wellbeing.
The Chilled brand stands out as plant-powered nutrition that promises nothing but wholesome, naturally delicious alternatives to processed, chemical- and additive-laden options that can be difficult to digest. It uses only the finest, ethically-sourced ingredients and is committed to sustainability and inclusivity.
To this end, the brand partners with leaders in the field of organic farming for the freshest, cleanest, farm-to-table ingredients. One of these suppliers, The Ugly Veg Company, encapsulates this ethos: “Our vision is to nurture families, foster community, and cherish the earth as we revolutionise the food industry. We cultivate fresh produce with love and care while embracing sustainable farming and supporting local farmers. Together, we work to create a world where everyone thrives and our planet flourishes with gratitude.” “Using food as real medicine by only eating nutrients is critical for optimal health,” says Assabi. “Before I put anything in my mouth, it has to pass a test . Does this food add value to my body ? Anything else would be like putting diesel fuel into an unleaded car.”