With the African continent known to be bursting with talent, Afrochella is one of the platforms that have been accentuating and elevating the significance of African talent.
Afrochella is a celebration of Africa’s diverse culture and vibrant work showcased by the continent’s many emerging creatives, artists and entrepreneurs.
This year, Afrochella’s theme is “AfroFuturism,” a term created to reflect on the past, explore the future and create a progressive path for the African diaspora.
To bring “AfroFuturism” to life, the “Road to Afrochella” series will include on-site activations in South Africa.
The “Road to Afrochella” event will headline some of the hottest African Afrobeat and amapiano artists, including Daliwonga, Focalistic, Stonebwoy, Young Stunna, Gyakie, Nirvana Nokwe, Venom & Shisilize, UncleParty Time, DJ Pizaro, DJ Loft, Leddi G and Kojo Manuel.
Leading African media management company Culture Management Group (CMG) said the experiential pop-up activation is designed to introduce and highlight Afrochella to the sub-Saharan market, kicking off in Johannesburg later this month.
The “Road to Afrochella” series will make a stop at the entertainment capital on October 30 at the premium Altitude Beach venue in Fourways.
Surrounded by the hustle and bustle of Johannesburg, this first-of-its-kind Afrochella one-day event will be the ultimate destination for luxury and exclusivity.
CEO and co-founder of Afrochella Abdul Karim Abdullah said they were elated to be bringing this festival to South Africa.
“Afrochella has always been more than just a festival in Ghana and because of that, we’re so excited to bring our ‘Road to Afrochella’ series to South Africa. Through this pop-up event, we have the opportunity to bring our platform to other regions across Africa, help elevate their home-grown talent, and design a unique cultural experience that merges the exciting worlds of fashion, art, music and food together,” said Abdullah.
Face painting and henna stations will be available during the event for guests to receive beautiful designs on their faces, hands and feet.
To promote the theme of unity, party-goers can take part in a community mural and contribute pieces of art to the painting throughout the event.