Johannesburg - The Zulu brothers, who are popular for their on-screen characters on Showmax’s hit telenovela "The Wife", have partnered with Castle Milk Stout’s Black Conversations campaign aimed at redefining blackness.
Lead actors Wiseman Mncube, Kwenzokuhle Ngcobo, Thulane Shange, Sipho Ndlovu and Mondli Makhoba are to showcase the street-wear pieces that Castle Milk Stout created with Butan.
With their compelling stories, the modern traditionalists formed part of the "Don't Fear Black, Savour It" Campaign, something that justified their interest and partnership.
Redefining blackness in a modern society speaks to dissembling the structure without necessarily losing the essence of black culture.
Makhoba mentioned that his legacy lives on through stories passed down to him.
"The stories of my father and grandfather that I narrate to myself whenever they cross my mind. My mother's and grandmother's teachings that I still live by to date. These are all conversations I have with my children as a way of preserving my culture," he said.
Ngcobo speaks on how the liquor brand resonates with him, as he, like many young modern traditionalists, is "connected to his roots, which I hold dear and never want to lose."
His words are echoed by Shange, who details a particular event (the Black Conversations Launch) where he says, "I nearly fell off my chair because I was like, there’s a show where black people have a right to just be blunt, truthful, and unfiltered. This is what we need more of!"
Mncube has worked with Castle Milk Stout since 2018 and has described this particular campaign as: "for me, ‘don’t fear black’ means don’t fear who you are and what you’re made of.
“As black people, we tend to fear ourselves and our potential. We judge and define ourselves by our skin colour, how we speak, our background, and our past, and end up looking down on ourselves. But we have the potential to be greater. This campaign encourages us to instead be proud and embrace who we are."
The brothers, who share the same sentiments where the preservation of culture and the redefinition of blackness are concerned, have also formed a genuine brotherhood.
Through this campaign, Castle Milk Stout will encourage South African consumers to embrace the colour and taste of the liquid by declaring and speaking about the issues that drive people to fear black.
The brand has consistently brought this to life through inspiring, insightful, and impactful campaigns, such as Ancestor’s Day and Last Stories of Culture, to preserve African culture.
The Star